Day 3

Today we woke up early and walked to the Buswells Hotel. Gerry Davis, the Chief Executive of the Public Relations Institute of Ireland, gave a lecture to us on a basic overview of the Irish PR strategies and tactics. He was extremely interesting. I learned that over seventy percent of all PR specialists are women; this is very similar to the U.S. Then we walked to the Ogilvy and Mather where we met with Jo Wood, Account Planner. She showed us their many different advertisement campaigns. She said that Ireland as a whole is trying to integrate their advertisements with the web. Social media is becoming more important to Ireland. In that way, Ireland is following the U.S. with their digital media based advertisements.

This afternoon Kristen and I went to the National Museum of Ireland and the National Gallery of Ireland. Both were really amazing. The National Museum had a lot of historical artifacts dating back to 7000BC. The most interesting artifacts were from ancient Egypt. The National Gallery had hundreds of paintings ranging from Monet to Yeats, Caravaggio to Henry. There were much older paintings in the gallery than any I have seen in the U.S. We met an Irish security guard named Grahem. He was very friendly and informed us about local events and places to go. Tonight, my roommates and I are having tacos!